Airline Revenue Management

Japan Airlines and Malaysia Airlines commence Joint-Business

JAL B787

Japan Airlines (JL) and Malaysian Airlines (MH) are set to launch a joint business partnership on July 25, 2020, where the two carriers will cooperate commercially on flights between Malaysia and Japan.

Through this Joint Business, JL and MH will take on new challenges to further enhance convenience between Japan and Malaysia and allow customers to benefit from more flight choices. With MH resuming flights to Japan starting July, MH and JL combined will offer four weekly services between Kuala Lumpur – Tokyo Narita in July and August.

This initiative will enable MH and JL to enhance their capabilities, and leverage on each other’s strengths. The carriers shared best practices and responsibilities are in line with a sustainable business model in the long haul. With JL’s renowned precision in service and offerings, combined with MH’s signature Malaysian Hospitality, customers are promised of the best travel experience.

At the same time, MH and JL are committed to uphold the highest standards in aircraft safety and hygiene procedures to protect their passengers and employees. With the significant shift in consumer expectations on air travel post COVID-19, they have adjusted to the new norm with modifications to offerings on the ground and onboard as well as processes and procedures from check-in, boarding and arrival to uphold the highest safety and health standards.*

Captain Izham Ismail, Group Chief Executive Officer of Malaysia Airlines said, “I am excited that the Joint Business is finally taking off after a few months of delay due to travel restrictions between both countries. We look forward to the bilateral discussions between the governments of Malaysia and Japan to establish a travel bubble between the two countries, which will ease restrictions for cross-border travel. MH being the country’s national airline and JL, play a crucial role in reviving the economy and we are confident that this synergy will facilitate commerce, trade, and boost tourism for both countries.”

added, “We are pleased to announce our newest joint business partnership with fellow oneworld member, Malaysia Airlines. While our expanded relationship is being launched during unprecedented times, it has allowed both Japan Airlines and Malaysia Airlines to ensure the highest standards of safety and hygiene are in place from the onset for our mutual customers’ peace of mind. And with hospitality in mind, we are confident that customers will delight in the in-flight experience, and enjoy convenient flight schedules and seamless services.”

 

Source: https://press.jal.co.jp/en/release/202007/005685.html

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