Airline Revenue Management

Ethiopian Airlines Sponsors RIDE4RANGERS Supporting Tusk and Land Rover

Cyclists embark on riding challenge for African wildlife conservation
Cyclists embark on riding challenge for African wildlife conservation | Image courtesy of PA Media

Ethiopian Airlines welcomed riders supporting ‘Ride4Rangers’ at Manchester Airport on, Sunday 23rd August 2020. The British amateur cyclists started their global 30,000KM bike ride in Land’s End on Saturday 15th August and arrived in John O’Groats on Saturday 29th August.

Stopping off at Manchester Airport on route to thank the Ethiopian Team for their support, Michael Yohannes, Director UK & Ireland Ethiopian Airlines commented, “We are delighted to be supporting this amazing charity and welcome the cyclists to Manchester Airport where we operate from to Addis Ababa and connecting across Africa. During these difficult times it is a pleasure to support and work with the African Travel Industry on this incredible project (detailed below) and we wish all the cyclists the best of luck in the UK and across the African Continent”.

Julian Carr, Airline Development Director at Manchester Airport, said: “We were thrilled to welcome Ben, Jean and Joel to Manchester Airport as they approached the halfway mark on their lengthy journey, raising money and awareness for a very important cause.

“In these unprecedented times, it’s important we do whatever we can to continue building on the crucial links between the North and the rest of the world. We’re delighted that Ethiopian is maintaining its thrice-weekly service to Addis Ababa, linking Manchester directly with the sub-Saharan Africa, and to that end, it’s also fantastic to see three British cyclists helping to make a huge difference to wildlife conservation across the continent.”

Ride4Rangers is an initiative by the UK Africa Travel Industry in partnership with conservation charity Tusk which will see the team ride the 874 miles from Land’s End to John O’Groats and is inviting hundreds of fellow Africa Travel industry professionals, Africa and wildlife lovers to join them on the way.

A Global Initiative

Alongside the Land’s End to John O’Groats ride, 15th August also marked the start of a series of global Ride 4 Rangers events and activities where Africa and wildlife lovers across the UK, Europe and 9 African Nations (Kenya, Tanzania, Ethiopia, Uganda, Namibia, South Africa, Zimbabwe, Zambia and Mozambique) are getting involved clocking their own miles and raising vital funds. A team in South Africa’s Kruger National Park are doing a relay walk from north to south, in Northern Kenya another team are doing a horse ride for rangers traversing Borana conservancy into Lewa conservancy, in Botswana they are holding a club bike ride, in Malawi they are hosting a charity run in Lilongwe, in Tanzania a team are riding from Mount Kilimanjaro to Ol Doinyo Lengai volcano, in Uganda a group are doing a 5km cycle around Entebbe, Namibia has a socially distanced hike and in Austria they have launched a series of 10KM bike rides. The initiative is gaining momentum daily.

Source: Ethiopian Airlines

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