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Delta signs on to initiative committed to creating 1 million new Black businesses by 2030

Delta signs on to initiative committed to creating 1 million new Black businesses by 2030
Delta signs on to initiative committed to creating 1 million new Black businesses by 2030 | Image courtesy of Delta Air Lines
  • One Million Black Business and Entrepreneur Initiative is committed to creating 1 million new Black business owners and entrepreneurs by 2030
  • Follows Delta’s action plan to support our Black business partners by doubling our spending with Black-owned businesses by 2025

Delta announced an expanded partnership with Operation HOPE on Thursday to support its One Million Black Business and Entrepreneur Initiative (1MBB), a program designed to create 1 million new Black business owners and entrepreneurs by 2030 and help close the wealth gap caused by racial inequality and social injustice.

Delta will support the 1MBB Initiative in several key ways:

  • Sponsorship – These recent updates will expand Delta’s meaningful sponsorship of Operation Hope, as an annual sponsor of HOPE Global Forums since 2012.
  • Mentorship and development – Delta people, including members of our Supply Chain team, will mentor and provide professional advice to Black-owned businesses in a variety of topics – such as business plan development, marketing and sales, legal, e-commerce, accounting, operations, human resources, financing, real estate and supply chain management.
  • Connecting Black businesses to resources – Connecting our vast network of prospective Black business owners to resources available through Operation HOPE, raising awareness with other corporate peers and stimulating interest among Black business owners.
  • Developing relationships with future suppliers – Through the Operation Hope and 1MBB initiative, Delta will foster new connections and relationships with Black-owned businesses who will be integral in shaping future businesses’ success.

“For over 20 years, Delta has identified, developed and partnered with diverse and minority-owned businesses. It is our responsibility to build on the progress we’ve made, and leverage our resources and influence to provide a more equitable and just future for all,” Delta CEO Ed Bastian said. “By supporting the One Million Black Business and Entrepreneur Initiative, Delta can help equip Black-owned businesses with tools they need to succeed, helping generate wealth in the Black community and foster future business relationships.”

Amid the global reckoning over historic racial inequality and injustice, Bastian took a hard look at Delta’s own record on diversity and committed to taking steps toward becoming an anti-racist, anti-discrimination organization. Among these steps was the commitment to support our Black business partners by further diversifying our Supply Chain and doubling our spending with Black-owned businesses by 2025.

Since Delta’s original commitments, the company has made progress toward our goals by donating up to 50 million SkyBonus points to diverse organizations, with a focus on women- and minority-owned businesses. The airline has also worked with the National Minority Supplier Development Council to partner with diverse suppliers in areas critical to our recovery, like Delta’s Global Cleanliness organization.

Just last week, Delta joined over 30 companies and CEOs to found OneTen, an organization that will combine the power of these committed American companies to recruit, hire, train and advance 1 million Black Americans over the next 10 years into sustaining jobs.

“In the face of the COVID-19 pandemic, the number of working Black business owners has fallen more than 40% – a far deeper drop than other racial groups,” said John Hope Bryant, Founder, Chairman, and CEO of Operation HOPE. “Partners like Delta are essential to helping create one million viable Black business and positively impacting the business landscape of America, so Black business owners can feel more prepared to start or revitalize their business.”

Source: Delta Air Lines

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